POUCH24 Queen's Balm POUCH24 Queen's Balm
POUCH24 Queen's Balm POUCH24 Queen's Balm
POUCH24 Queen's Balm POUCH24 Queen's Balm
POUCH24 Queen's Balm POUCH24 Queen's Balm
POUCH24 Queen's Balm POUCH24 Queen's Balm
POUCH24 Queen's Balm POUCH24 Queen's Balm
POUCH24 Queen's Balm POUCH24 Queen's Balm
POUCH24 Queen's Balm POUCH24 Queen's Balm
POUCH24 Queen's Balm POUCH24 Queen's Balm
POUCH24 Queen's Balm POUCH24 Queen's Balm
POUCH24 Queen's Balm
POUCH24 Queen's Balm
POUCH24 Queen's Balm
POUCH24 Queen's Balm
POUCH24 Queen's Balm
POUCH24 Queen's Balm
POUCH24 Queen's Balm
POUCH24 Queen's Balm
POUCH24 Queen's Balm
POUCH24 Queen's Balm

POUCH24

POUCH24 Queen's Balm

$52.88

Product Essentials

The Results

Golden Jojoba Oil for Deep Moisture & Radiance
Highly skin-compatible Golden Jojoba Oil delivers rich moisture to help prevent dryness, protect the skin from external stressors, and provide an immediate feeling of comfort.
It helps soothe skin prone to irritation and strengthen the skin barrier, supporting the skin’s natural radiance for a healthier, more vibrant appearance. It also leaves behind a soft, natural-looking glow.
With a composition similar to the skin’s natural sebum, the oil absorbs smoothly without stickiness, helping maintain an ideal oil-and-moisture balance. When applied before makeup, it helps create a smoother, more seamless base for enhanced makeup adherence.
The natural aroma essential oil blend, personally created by aromatherapist Jeon Yoo-kyung, offers a soothing sensory experience that helps bring a sense of calm and relaxation, completing a harmonious ritual that cares for both skin and mind.
01AFTER SKINCARE

After your skincare routine, gently glide the balm over the entire face and spread evenly.

02BEFORE MAKEUP

Apply before makeup to help improve foundation adherence and create a soft, natural-looking glow.

03AFTER SHEET MASK

After using a sheet mask, gently apply the balm over the entire face to help lock in moisture and nourishment.

04MOISTURIZE

Finish with a layer of deep moisture to leave the skin feeling soft, supple, and comfortably hydrated.

Ingredients

Key Ingredients
Formulated with only high-quality, skin-beneficial ingredients in an optimal balance, this refined formula delivers exceptional quality from the very first use. By eliminating unnecessary ingredients and focusing on the essentials, it embodies a sense of pure and sophisticated beauty.
Premium Aromatherapy-Grade Ingredients
All ingredients are carefully selected from high-quality, aromatherapy-grade raw materials.
60% Golden Jojoba Oil
Contains 60% Golden Jojoba Oil extracted from jojoba seeds grown in Israel’s Negev Desert, providing rich nourishment and moisture to the skin.
Natural Aroma Essential Oils
A carefully selected blend of natural aroma essential oils creates a soothing sensory experience and a sense of relaxation.
Full Ingredients
Simmondsia Chinensis (Jojoba) Seed Oil (60%), Beeswax, Olea Europaea (Olive) Fruit Oil, Euphorbia Cerifera (Candelilla) Wax, Butyrospermum Parkii (Shea) Butter, Lavandula Angustifolia (Lavender) Oil, Tocopheryl Acetate, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Limonene, Linalool

POUCH24 Queen's Balm

POUCH24 Queen's Balm is a multi-purpose moisturizing balm that helps nourish and protect dry areas of the skin. Its smooth, rich texture provides lasting comfort and leaves skin feeling soft and hydrated.

## The First Beauty Product from Actress Ha Ji-won’s Brand, POUCH24

This golden balm is the first product introduced by actress Ha Ji-won through her beauty brand, POUCH24. Created to address her own skin concerns, it was developed in collaboration with her sister, Jeon Yoo-kyung, a cosmetics expert, based on the skincare experience that has supported Ha Ji-won’s skin for over 20 years.

Crafted in a solid yet elegant oversized stick format, it goes beyond simple convenience to deliver an innovative application experience, allowing the balm to glide quickly and evenly across the entire face anytime, anywhere.

The smooth, non-sticky balm texture melts effortlessly onto the skin, while a subtle aromatic scent unfolds upon application. Skin is left feeling instantly deeply moisturized, comfortable, and nourished.